MyPeBS
A digital and print campaign for MyPeBS, the new personalized breast screening.
For this project, I have collaborated as the Art Director with Spam Concept, a creative agency based in Milan. The concept develops around the expression OK and its intrinsic positivity. Because of the delicate topic, we chose a reassuring and empathic language, working on the shape of the letter O as an inclusive, soft and welcoming sign.

You may also like