Positive Pilates - Rebranding

A work in progress project (soft launch in September 2018 / hard launch in 2019)
Positive Pilates is an Italian Pilates studio. The strategy behind the rebranding exercise is to create the first Pilates lifestyle brand designed firstly for people that embrace this discipline, but also for active people that practice other sports. We decided to play around with one of the most iconic tools in Pilates: the Magic Circle. All the elements of the brand are based on this recognisable shape, starting from the logo towards the rounded-edge stationary and the pattern designed for the products.

Contributions: Creative direction - Immersive research - Brand identity - Social media - Website - Apparel & Product design